SEO (Search Engine Optimization)

Title:
   <title>Search Engine Optimization (SEO) : Getting Started - HTML Goodies</title>
Meta Description:
   <meta name="description" content="Getting started with Search Engine Optimization (SEO) can be a daunting task to the beginner.">
Meta Keywords:
   <meta name="keyword" content="search, engine, optimization, search engine optimization, SEO">
h1, h2, h3, h4, h5, h6:
   <h1> Search Engine Optimization </h1>
Other Meta Tags:
    <meta name="revisit-after" content="30 days"> - told the spider when to come back
    <meta name="distribution" content="web"> - told the browser the distribution
    <meta http-equiv="refresh" content="30"> - told the page to refresh
    <meta http-equiv="refresh" content="x_seconds; url=http://www.yourhost.com/page.html"> - told the page to redirect/refresh
The charset tag:
    <meta charset="UTF-8">
    sau...
    <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
Robots Meta Tag:
    <meta name="robots" content="noindex, nofollow">
    <meta name="robots" content="index, nofollow">
    <meta name="robots" content="noindex, follow">
    <meta name="robots" content="index, follow">

SEM (Search Engine Marketing)

Web search engines (like Google) automatically add new web sites to their search index every time they crawl the web.

If your web site is new and unknown, it may take some time before your site is "discovered".

Luckily most search engines invites you to submit your site: *

Google: http://www.google.com/addurl.html

Yahoo: http://search.yahoo.com/info/submit.html

Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx

Open Directory: http://www.dmoz.org/help/submit.html

* Not all submitted URLs will be added, and you cannot predict or guarantee when or if your site will appear in a search result.

In 2012, North American advertisers spent US$19.51 billion on search engine marketing. The largest search engine marketing (SEM) vendors were Google AdWords, Bing Ads and Baidu. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency.

Comparison SEO - SEM

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.